IT’SUGAR Location Announced

This past week it had been released that the candy store, “IT’SUGAR,” was opening a location on the Wildwood Boardwalk. We were so excited about this announcement that we reached out to “IT’SUGAR” to get all the information for you!

IT’SUGAR will be located on 3000 Boardwalk and will take two store fronts (spot 308 and 310). We are told that they will be open starting Memorial Day Weekend!!

The 3000 Boardwalk block also includes Chipstix, Hot Spot and Famous Kohr’s Brothers Ice cream. We think that IT’SUGAR will fit right in!

“The Jersey Shore holds a special place in our hearts at IT’SUGAR,” said Jeff Rubin, founder and CEO of IT’SUGAR. “Our first-ever location was in Atlantic City and with the opening of this store in Wildwood, we now have a presence at three (3) boardwalks along the coast. We share the “wild” attitude with our friends in Wildwood and can’t wait to bring our unique mix of sweets and humor to the famous Wildwoods Boardwalk this summer.”

For those who want to work there, here is the hiring information.

Hiring Status: IT’SUGAR Wildwood is getting ready to begin the hiring process in the coming weeks. In the meantime, resumes and applicants can apply at

Check back in as we will have more information for you in the coming weeks!

About The Author

My name is Joey Contino. I am a big lover of anything Wildwood. I have lived and worked in Wildwood my whole life. I worked jobs from working on the beach renting umbrellas and chairs to being a supervisor at Morey's Piers. Wildwood is my life and my home!

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