Hassles Expanding with New Location: ‘Hassles on New Jersey’
A Wildwood favorite is getting bigger! Hassles, the beloved ice cream shop and bike rental spot in North Wildwood, is expanding with a brand-new location—Hassles on New Jersey!
Set to open in early June, this exciting new addition will bring Hassles’ signature treats to a fresh location while introducing some surprises to the island.
And to clarify, their other location will still be open!
Hassles Expanding with New Location – ‘Hassles on New Jersey’
What We Know So Far
Hassles on New Jersey will be located at 20th and New Jersey Ave (2000 New Jersey Ave). This used to be home to Sun Rey’s Beach Rentals which used to rent everything from golf-cart rentals, chair, tent and to carts.
What makes this location so great is that besides it being on the main-road, there will also be free parking, both in a designated lot and on nearby streets—something that’s a huge plus for both locals and visitors.
Also See: Wildwood Boardwalk Redevelopment: What You Need to Know
Unlike the original Hassles, which operates mainly during the summer, Hassles on New Jersey will have a much longer season, potentially running from Easter to Thanksgiving. That means Wildwood ice cream lovers won’t have to say goodbye once Labor Day rolls around!
A Familiar Menu… With a Twist!
Fans of the original location will be happy to hear that the menu will resemble the existing Hassles, but with some exciting new additions.
While the details are still under wraps, the owners teased that they’ll be introducing items that the island hasn’t seen yet. Could it be new sundaes? Signature shakes? Or something totally unexpected? We’ll have to wait and see!
When Will It Open?
The owners are targeting early June for opening, though they’ve made it clear that they’re not rushing to be ready for Memorial Day Weekend.
They want to take their time to perfect everything before welcoming their first guests. As for hours of operation, those aren’t being announced just yet, but with a longer season planned, expect extended availability compared to the boardwalk location.
Crews have been working over-time to get everything perfect. The entire building is being renovated, inside and out.
If you’re as excited as we are, keep an eye out for more details on new menu items and an official grand opening date.
Hassles has been a Wildwood institution for years, and this expansion proves just how much locals and tourists alike love what they offer.
Stay tuned for more updates as we get closer to the opening of Hassles on New Jersey!