North Wildwood Motel Could Be Demolished

A new and very concerning application has been submitted to the City of North Wildwood, which could result in the demolition of an iconic motel.

According to the application, the North Wildwood Planning Board is set to review a proposal for a minor subdivision at 911 Surf Avenue, where an unused motel building currently stands.

The applicant is seeking approval to create three buildable single-family lots, with variances required for one of the proposed properties.

If you haven’t looked up the address yet, it is home to the Chateau Bleu Motel.

The Chateau Bleu Motel is a notable example of mid-20th-century “Doo Wop” or Googie architecture. Constructed in 1962, it features distinctive design elements, including a heart-shaped swimming pool and unique signage.

The motel was built during a period of rapid development in The Wildwoods, spurred by the opening of the Garden State Parkway in 1955, which made the area more accessible to tourists. This era saw the rise of motels with futuristic designs, vibrant neon signs, and thematic motifs, catering to the growing car culture and the American middle class seeking seaside vacations.

This was when The Wildwoods became known as the Doo Wop Capital of the World, thanks to its distinctive architecture and music scene.

Also See: Wildwood Boardwalk Redevelopment: What You Need to Know

In recognition of its architectural significance and contribution to the region’s tourism industry, the Chateau Bleu Motel was added to the National Register of Historic Places (NRHP) on March 25, 2004.

Now, this application seeks to challenge the motel’s historic status by proposing its demolition.

As part of the redevelopment, all existing structures and improvements on the site would be demolished to make way for three new single-family homes.

A public hearing for this application is scheduled for Wednesday, March 19, 2025, at 6:30 p.m. in the Council Chambers of City Hall, located at 901 Atlantic Avenue, North Wildwood. Residents and other interested parties are invited to attend in person, through an agent, or with legal representation to voice their support or concerns about the plan.

What Can Be Done?

Being listed on the NRHP does not prevent a private owner from demolishing a building unless federal funds, permits, or assistance are involved. However, an NRHP listing makes a property eligible for tax credits and preservation grants, which can encourage restoration rather than demolition.

The only way to save this motel is by standing up and making your voices heard at the public meeting!